The Black Book

Hidden from the hustle and bustle of Manhattan sits one of New York’s most coveted menswear destinations. Opened by retail veteran Chris Green (formerly of Totokaelo and Need Supply Co.), the store raises the bar for multi-brand retail, offering a tightly curated selection from labels like Auralee and Stoffa. The space itself is a study in thoughtful design—massive Noguchi lamps, terracotta pots, Comme des Garçons books, and a vintage Dieter Rams-designed Braun Atelier record player set the tone for a calm, elevated shopping experience.

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