A new neighbor on Mercer Street, Amsterdam-based Róhe has opened the doors to its first-ever boutique, bringing its distinctly Dutch perspective to the heart of SoHo. Founded in 2021, the fashion label is known for its refined silhouettes, exceptional fabrics, and thoughtful approach to modern dressing. Inspired by the brand’s historic Amsterdam headquarters, the space blends fashion, art, and architecture with bespoke woodwork, rare vintage furnishings, and a curated collection of Dutch and European artwork.
Visitors are welcomed with Japanese tea, while intimate seating areas and the absence of a traditional checkout counter lend the boutique the warmth of a private residence. Subtle contrasts between old and new throughout the space reflect the brand’s appreciation for craftsmanship and timeless design.
More than a place to shop, Róhe’s New York debut offers a glimpse into the creative world behind the collections.
77 Mercer Street
New York, NY 10012
(917) 268-1692
Monday-Saturday
11:00 am–7:00 pm
Sunday
12:00 pm–6:00 pm
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