Chowa was founded by Ray Suzuki in 2023. Born in New York but raised in Tokyo, Ray Suzuki is a bi-cultural designer whose background directly mirrors the Chowa project. Growing up, he frequently traveled between Tokyo and New York to visit his fashion-designer father. Ray found harmony between the contemporary creative communities of New York and the traditional culture of Japan, which he has always been connected to through practicing Urasenke style tea ceremony.
“My interest in craftsmanship was transformed into action upon witnessing the replacement of handmade kiri-bako boxes with machine-made plastic packaging. Relics of Japanese history, these boxes represent the passing down of historic practices from generation to generation: an experience that becomes less common by the decade.
To me, merging the wisdom of sustainable craftsmanship with contemporary ideas leads to a radical solution: sustainable luxury.
I visited Akebono Kougei, our partner factory in Fukuyama, Japan, and spoke to a master artisan who has been working at the same table for the past 40 years since he was 18.
With a gentle smile, he said, “I still learn new things every day. The idea of making boxes that will protect treasured items, perhaps something priceless for someone, motivates me to improve.”
Upon hearing this, I became committed to the celebration of this craft, honoring its contextual story, and promoting traditional sustainable wisdom within the luxury landscape.
Historic workshops of their kind rarely stray from their traditional path, so when they agreed to work in partnership, in such an unusual manner, Chowa was established.
For our next significant step, we have been collaborating directly with the artisans to co-design a product that transcends being just a box.
I am very excited to share this with all of you in June 2024.
With gratitude.”
– Ray Suzuki, Founder and CEO
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